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Taking Over
SEMA 2024 was nothing short of a full-scale Fittipaldi Takeover, with over 50 builds proudly featuring our wheels, multiple fresh wheel designs in each segment, and countless collaborations from high-level industry partners.
SEMA 2024 was nothing short of a full-scale Fittipaldi Takeover, with over 50 builds proudly featuring our wheels, multiple fresh wheel designs in each segment, and countless collaborations from high-level industry partners.
From start to finish, the event was filled with some of the most intricate and impressive custom vehicles, each demanding attention with their exceptional designs and craftsmanship. We knew our presence would be strong this year, but seeing our wheels on every corner of Vegas—left us both overwhelmed and incredibly proud, but more importantly incredibly excited for what’s to come for in 2025.
Emerson Fittipaldi at the SEMA show floor
Emerson Fittipaldi, two-time Formula One World and Indy 500 Champion, was equally impressed by the diversity of vehicles, each one reflecting a deep passion for both style and the Fittipaldi brand. SEMA 2024 was truly a success on every level.
The SEMA 2024 Fittipaldi VIP Reception
Another highlight of our time at the show was our exclusive VIP reception. It was a fantastic opportunity to connect with our dealers from all over the world, as well as the industry partners who have helped us blow up in 2024. This success wouldn’t have been possible without their support and we’re grateful to have shared this moment with them. The energy in the room was electric as we showcased fan-favorite wheels and debuted new styles for 2025. Emerson himself made a special appearance, engaging with fans and signing exclusive items that were up for grabs in our raffle giveaway.
